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| Once upon
a time, many years ago, a young man called Elvis drove his pick-up
truck a few blocks from his home and walked into Sun Records to make a
record as a present for his mother, or so he claimed. Sam Phillips, Sun's owner, remembered him and his voice, and a couple of months later, called him back for a session. Presley, a complete unknown, recorded "That's Alright Mama" that evening. An acetate of the record was played on local radio the very next night, and became a huge hit. Rock and roll (or at least, one very important strand of it) was born. The music business used to be that simple, but it has long been an industry, populated by dinosaurs whose out-of -touch ideas (endless manufactured boy and girl "bands", Pop Idol re-treads, and the perennial "Coldplay were successful, let's find another Coldplay" theory of A and R) will reduce popular contemporary music to bland, inoffensive, unchallenging corporate entertainment fodder, unless we stop them. How many of the great bands of the past would have made it if they'd have had to get Simon Cowell's approval? So, what's the alternative? Welcome to NgaRo. First, the name - "NgaRo" is a Tibetan word that means, "a harmonious voice", or "a roar". The name is appropriate, because NgaRo exists to give a voice to talented musicians of all styles, people who deserve to be heard, but who, for whatever reason, won't be going the Pop Idol route. We also believe that the roar emanating from NgaRo, as part of the internet legal music downloading movement, will be instrumental in bringing about the overdue demise of the jurassic record companies. NgaRo is all about legal downloading - it is the only way to access our artists' work. We are cutting out the middlemen and the parasites. NgaRo is not a limited company with high-paid executives, offices in Wardour St, massive overheads and shareholders who have to see big profits - NgaRo is a co-operative of musicians who want to make a change to the way music is made available. We are putting the musicians and their audience in as near direct contact as possible. We are giving musicians, as unknown as Elvis Presley was when he entered Sun Records, the possibility of a global audience, and we are giving music-lovers the world over the chance to hear fresh genuine talent. Both musicians and fans are getting a better deal, with no managers, labels, record shops etc, taking a cut. NgaRo is not a dance-related label, or a pop label, or a rock label - all forms of music can exist here, creating a harmonious voice. Please take the opportunity to listen to something a little different from what you normally hear. To make things more accessible, our catalogue is sub-divided into labels and albums, but you will, of course, pick out and download individual tracks that interest you. We simply do not believe that legal downloading will destroy music, though it may destroy conventional record companies - we believe that the internet will create many more avenues and opportunities for musicians to get in contact with their audiences. Freed from the blinkered, idiotic non-vision of record companies who disbanded their A and R departments long ago, a thousand flowers will bloom. The freedom that the musicians will have, coupled with the direct contact they will have with their audience (via e-mail, for example) will re-invigorate music, and give it back a freshness and directness that a has often been missing in the years since Elvis Presley walked into Sun Records. |
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